We attended the grand opening in Miami of RED Digital Cinema’s newest retail store—an exciting party that attracted many filmmakers.

The event occurred in Wynwood — Miami’s high-energy arts district that’s chock full of galleries as well as new restaurants, eclectic bars, antique shops and one of the largest open-air street installations in the world. Many colorful murals decorate public facades, adding visual drama and color to an area that, not long ago, was an industrial wasteland of old factories, warehouses and derelict buildings.

RED president Jarred Land has said: “The Wynwood Art District is the ideal location for our newest RED store. The vibe and art within the area gets the creative juices flowing for everyone, including local, current and future RED shooters.”

RED has been an innovator in technology. The company developed ultra-high resolution cameras that are modular and can be customized to shooters’ needs. Currently stirring much excitement is the new RED WEAPON—a 6K-resolution marvel that incorporates the award-winning RED DRAGON sensor. Besides having ultra-high, unprecedented image resolution, the camera is small and lightweight. Other advantages: It offers improved digital workflow and records in Apple ProRes, among other formats.

For more information, visit red.com.